IDX Broker vs Real Geeks
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“MLS vs Real Estate Website Builder: Which Platform is Best for Your Business?” – This post compares MLS platforms IDX Broker and Real Geeks and provides a detailed breakdown of their features, pricing, and user reviews.
I. Introduction: IDX Broker vs Real Geeks
When it comes to running a successful real estate business, having the right MLS platform can make all the difference. Two popular options in the market are IDX Broker and Real Geeks. IDX Broker offers advanced search tools, lead generation tools, customizable MLS listings, and integration with popular CRMs.
At the same time, Real Geeks provides advanced lead generation tools, customizable MLS listings, a CRM system, and integration with popular lead generation tools. Choosing between these two platforms can be challenging. Still, in this post, we will compare their features, pricing, and user reviews to help real estate professionals decide which platform is best suited for their needs. So, whether you’re a seasoned real estate agent or just starting out, read on to find out which platform fits your business.
Overview of IDX Broker
IDX Broker is a leading provider of real estate search applications and data management tools. The company was founded in 2003 and has become one of the largest and most respected names in the real estate technology industry.
IDX Broker’s mission is to provide real estate professionals with the tools they need to grow their businesses and provide exceptional service to their clients.
The company is headquartered in Eugene, Oregon, with over 100 employees dedicated to helping real estate agents succeed. IDX Broker’s innovative solutions include a customizable MLS search engine, lead generation tools, and a suite of marketing and productivity tools designed to streamline and enhance the real estate sales process.
IDX Broker is used by thousands of real estate professionals across North America, including agents, brokers, and teams of all sizes. With a wide range of pricing options and robust customer support, IDX Broker is a top choice for anyone looking to improve their real estate website and grow their business.
Overview of Real Geeks
Real Geeks is a software company that provides a comprehensive suite of digital marketing and lead generation tools for real estate professionals. The company was founded in 2008 in Honolulu, Hawaii, and has since grown to serve clients across North America, including real estate agents, brokers, and teams of all sizes.
Real Geeks’ mission is to help real estate professionals generate more leads, improve their website’s user experience, and close more deals. Real Geeks offers a range of tools to achieve this goal, including customizable property search pages, lead generation forms, and email marketing campaigns.
One of the key benefits of Real Geeks is its easy-to-use platform, which allows users to create and manage their digital marketing campaigns quickly and easily. The company also offers excellent customer support, with a dedicated team of experts available to assist clients with any questions or issues they may have.
Other notable features of Real Geeks include its robust CRM system, which allows users to manage their leads and track their sales pipeline, and its mobile-responsive design, which ensures that the company’s websites look great and function well on any device.
Real Geeks is an excellent choice for any real estate professional looking to improve their online marketing and generate more leads.
II. Features Comparison : IDX Broker vs Real Geeks
When it comes to choosing the right MLS platform, the features offered by each provider are a critical factor to consider. Here’s a closer look at the features offered by IDX Broker and Real Geeks:
IDX Broker Features
Advanced search tools: IDX Broker offers robust search tools that allow users to refine their search results based on specific criteria, such as price range, property type, location, and more.
Lead generation tools: IDX Broker’s lead generation tools include customizable lead capture forms, automated email follow-up campaigns, and a lead management dashboard.
Customizable MLS listings: With IDX Broker, users can customize their MLS listings with their own branding, images, and descriptions, providing a unique and professional look to their listings.
Integration with popular CRMs: IDX Broker integrates with popular CRM platforms like Salesforce and Zoho, making it easy for users to manage their leads and contacts.
Real Geeks Features
Advanced lead generation tools: Real Geeks’ lead generation tools include customizable lead capture forms, automated email follow-up campaigns, and a lead management dashboard. Additionally, Real Geeks offers Facebook and Google AdWords integration for targeted lead-generation campaigns.
Customizable MLS listings: Real Geeks allows users to customize their MLS listings with their own branding, images, and descriptions, providing a professional and consistent look to their listings.
CRM system: Real Geeks offers an integrated CRM system allowing users to manage their leads, contacts, and campaigns in one place.
The CRM includes features such as lead scoring, automated follow-up campaigns, and appointment scheduling.
Integration with popular lead generation tools: Real Geeks integrates with popular lead generation tools such as Zillow and Realtor.com, allowing users to manage all of their leads in one place.
In conclusion, IDX Broker and Real Geeks offer advanced lead generation tools, customizable MLS listings, and integration with popular platforms.
IDX Broker is more focused on providing advanced search tools and integration with CRMs. At the same time, Real Geeks offers a more robust CRM system and integration with popular lead-generation tools. Ultimately, the choice between these platforms will depend on each real estate professional’s specific needs and preferences.
III. Pricing Comparison : IDX Broker vs Real Geeks
Pricing is a crucial factor when deciding on an MLS platform, as it affects the budget of real estate professionals. Here’s a closer look at the pricing options offered by IDX Broker and Real Geeks:
IDX Broker Pricing
Flexible pricing options: IDX Broker offers flexible pricing options based on the number of MLS boards and feeds the user needs.
Plans starting at $50 per month: Users can start with the IDX Broker Lite plan, which starts at $50 per month and offers basic MLS integration, lead capture forms, and customizable templates.
Free trial: IDX Broker offers a free trial for 30 days, allowing users to test the platform before committing to a paid plan.
Real Geeks Pricing
Standard plan at $249 per month: Real Geeks offers a single pricing plan, the Standard plan, which starts at $249 per month. This plan includes a customizable website, advanced lead-generation tools, and a CRM system.
No free trial: Real Geeks does not offer a free trial, but they do offer a demo of their platform.
Additional costs for advanced features: Real Geeks offers additional features such as Facebook and Google AdWords integration, advanced lead generation tools, and custom branding for an additional cost.
In conclusion, IDX Broker offers flexible pricing options starting at $50 monthly, with a free trial. On the other hand, Real Geeks offers a single pricing plan starting at $249 per month with no free trial but a demo.
It’s important to note that both platforms offer additional features for an additional cost. The choice between these platforms will depend on each real estate professional’s needs, budget, and preferences.
IV. User Reviews Comparison : IDX Broker vs Real Geeks
To get a better sense of the user experience with IDX Broker and Real Geeks, let’s take a look at some reviews from actual users:
IDX Broker User Reviews
Source: Capterra
Pros: Users praise the advanced search tools, lead generation capabilities, and customizable MLS listings. They also appreciate the integration with popular CRMs.
Cons: Some users find the interface overwhelming and difficult to navigate. There are also reports of occasional downtime and technical glitches.
Overall satisfaction rating: 4.5/5 stars based on 215 reviews.
Real Geeks User Reviews:
Source: G2
Pros: Users appreciate the advanced lead generation tools, customizable MLS listings, and CRM system. They also praise the customer support and training resources.
Cons: Some users find the platform to be on the expensive side, with additional costs for advanced features. There are also reports of occasional technical issues and limitations with integrations.
Overall satisfaction rating: 4.3/5 stars based on 38 reviews.
In general, both IDX Broker and Real Geeks have positive user reviews with high overall satisfaction ratings. IDX Broker receives high marks for its advanced search tools and integration with CRMs, while Real Geeks is praised for its advanced lead generation capabilities and CRM system.
However, some users express concerns about both platforms’ interfaces and occasional technical issues.
In conclusion, it’s important to consider user reviews when choosing an MLS platform. IDX Broker and Real Geeks have positive reviews overall, with slight differences in user feedback.
Ultimately, the choice between these platforms will depend on each real estate professional’s specific needs, budget, and preferences.
V. Comparison of IDX Broker and Real Geeks
A. MLS property search functionality
IDX Broker and Real Geeks offer a comprehensive MLS property search functionality that allows visitors to search for properties based on various criteria such as location, price range, property type, and more. IDX Broker has a customizable search interface, while Real Geeks offers a quick search feature that allows visitors to search for properties directly from the homepage.
B. Lead generation and management tools
IDX Broker and Real Geeks offer a range of lead generation and management tools, such as customizable lead capture forms, automated lead follow-up, lead scoring, and more. IDX Broker has a lead management dashboard that allows agents to manage and track their leads.
At the same time, Real Geeks offers a CRM (Customer Relationship Management) system that allows agents to manage their leads and clients in one place.
C. Customizable property pages
IDX Broker and Real Geeks offer customizable property pages that allow agents to showcase their listings visually, appealing and informative.
IDX Broker offers a drag-and-drop page builder, while Real Geeks has a visual editor that allows agents to customize their property pages’ layout, images, and content.
D. Mobile-responsive design
IDX Broker and Real Geeks offer mobile-responsive design, which means their websites are optimized for viewing on mobile devices like smartphones and tablets.
This is important as more and more people are using their mobile devices to browse the internet and search for properties.
E. Property valuation tool
Real Geeks offers a property valuation tool that allows visitors to estimate the value of their homes. This can be a useful lead generation tool for agents who want to attract potential sellers to their websites.
F. Real estate marketing tools
Both IDX Broker and Real Geeks offer a range of marketing tools, such as email marketing, social media integration, and customizable landing pages. These tools can help agents promote their real estate business and generate more leads.
G. Integration with third-party services
Both IDX Broker and Real Geeks offer integration with third-party services such as CRMs, email marketing platforms, and more. This allows agents to use the tools and services they already know to manage their leads and promote their business.
H. Customer support and reviews
IDX Broker and Real Geeks offer customer support via phone, email, and live chat. They also have extensive knowledge bases and support forums.
IDX Broker has received positive reviews for its customer support and ease of use, while Real Geeks has been praised for its lead generation tools and website customization options.
IDX Broker and Real Geeks offer similar features and benefits, and the choice will depend on individual needs and preferences. Evaluating each option is important in determining which fits your real estate business requirements best.
VI. Conclusion: IDX Broker vs Real Geeks
In summary, we have compared two popular MLS platforms, IDX Broker and Real Geeks, regarding their features, pricing, and user reviews. IDX Broker offers advanced search tools and integration with popular CRMs, while Real Geeks has advanced lead generation capabilities and a built-in CRM system.
Regarding pricing, IDX Broker offers flexible plans starting at $50 per month with a free trial, while Real Geeks has a standard plan at $249 per month with no free trial.
Based on these comparisons, our recommendation for the best platform will depend on each real estate professional’s specific needs, budget, and preferences.
IDX Broker may be the better choice for those prioritising advanced search tools and CRM integration with CRMs. Real Geeks may be the better option for those prioritising advanced lead generation capabilities and a built-in CRM system.
Overall, the choice of the right MLS platform is crucial for the success of a real estate business. It can streamline operations, enhance customer experience, and ultimately increase sales. Real estate professionals can make informed decisions that meet their unique business needs by considering different platforms’ features, pricing, and user reviews.
FAQ
Is Realgeeks worth it?
Real Geeks is a comprehensive CRM platform that offers advanced lead generation tools, customizable website templates, and integrations with popular real estate tools like Zillow and Trulia.
It is designed specifically for real estate agents and teams. It is known for its powerful lead capture features, including creating custom landing pages and using Facebook lead ads.
The cost of Real Geeks varies depending on the plan you choose and the number of agents on your team. However, real estate CRM platforms generally consider it on the higher end of the price spectrum.
Whether or not Real Geeks is worth the cost will depend on your individual business needs and budget. Real Geeks may be a good choice if you are looking for a comprehensive CRM platform with advanced lead generation features and customizable website templates.
However, if you are on a tight budget or do not need all of the advanced features Real Geeks offers, you may want to consider other options. It is always a good idea to research, read reviews, and compare different CRM platforms before deciding.
Is it necessary to have IDX?
Having an IDX (Internet Data Exchange) is essential for real estate professionals who want a successful online presence. The real estate industry is highly competitive, and having an IDX on your real estate website can give you a competitive edge. Here are a few reasons why:
- Provides up-to-date property listings: Having accurate and up-to-date property information is crucial in the real estate industry. An IDX allows you to display MLS (Multiple Listing Services) listings on your website, providing visitors with the latest property information.
- Enhances user experience: Having an IDX on your website can create a more user-friendly experience for your website visitors. They can search for properties directly on your website rather than visiting third-party websites. This keeps visitors on your website longer and increases their chances of contacting you for more information.
- Generates leads: Many IDX providers offer lead capture and management tools to help you generate new leads and manage your existing ones. This is important for real estate professionals who rely on a steady stream of leads to grow their businesses.
- Improves SEO: Having an IDX on your website can create unique, SEO-friendly property listings that can improve your search engine rankings and attract more organic traffic. This can result in more leads and sales for your business.
In summary, having an IDX is necessary for real estate professionals who want to succeed. It provides up-to-date property listings, enhances user experience, generates leads, and improves SEO.
What is IDX Broker?
IDX Broker is a popular IDX (Internet Data Exchange) provider for real estate websites. It offers a range of features, including MLS property search, lead capture and management, customizable property pages, and mobile-responsive design.
What is Real Geeks?
Real Geeks is another popular IDX provider for real estate websites. It offers similar features to IDX Broker, including MLS property search, lead capture and management, customizable property pages, and mobile-responsive design.
Which is better for my real estate team, IDX Broker or Real Geeks?
The answer to this question will depend on your team’s specific needs and budget. Both IDX Broker and Real Geeks offer similar features, but they may differ in pricing and the level of customer support they provide. Evaluating each option is important in determining which fits your team’s requirements best.
Can IDX real estate websites help me generate leads?
Both IDX Broker and Real Geeks offer lead capture and management tools to help you generate new leads and manage your existing ones. These tools may include customizable lead capture forms, automated lead follow-up, and lead scoring.
Does either IDX provider offer a property valuation tool?
Real Geeks offers a property valuation tool that allows website visitors to estimate the value of their homes. This can be a useful lead-generation tool for real estate professionals.
Can either IDX provider help me with real estate marketing?
Yes, both IDX Broker and Real Geeks offer a range of marketing tools, including email marketing, social media integration, and customizable landing pages. These tools can help you promote your real estate business and generate more leads.
In summary, IDX Broker and Real Geeks offer similar features and can help real estate professionals with lead generation, property valuation, and marketing. The choice between the two will depend on individual needs and budget.
