The 7 Best Real Estate Marketing Software in 2023
Navigating the challenging landscape of the real estate industry can often feel like you’re setting sail in unchartered waters. The right tools can make all the difference for real estate agents ready to chart a course towards success. To stay ahead of the curve, real estate professionals need a reliable set of digital sails to capture the wind, making their journey more effective and less strenuous. Welcome aboard as we explore the 7 best real estate marketing software options of 2023 – your treasure map to flourishing in the real estate business.
What Are the Best 7 Real Estate Marketing Software?
There are countless choices for real estate software, but only a handful truly rise to the top. These top-tier software solutions offer an impressive array of lead generation tools, marketing automation capabilities, and advanced features that will help you nurture leads, manage client relationships, and ultimately close more deals. In the bustling real estate market, whether you’re a solo agent or part of a larger real estate agency, having the right software is key to capturing and converting leads into clients.
Let’s delve deeper into our curation of the best real estate software, including AppFolio Property Manager, kvCORE, Real Geeks, Top Producer X, Buildium, IXACT Contact, and Chime. Each offers unique features and benefits to streamline your operations and optimize your marketing strategy.
1. AppFolio Property Manager
Overview
AppFolio Property Manager, one of the 7 best real estate marketing software, is a leading real estate software designed to streamline and modernize all aspects of property management. This web-based solution, designed for real estate professionals, offers a range of automated tools for efficiently running your real estate business. The software provides comprehensive customer support and advanced features, making it a reliable real estate CRM software. It’s perfect for real estate agents who want to simplify operations and effectively manage their leads.
Key Benefits
Lead Generation: AppFolio comes with a lead generation tool that enhances the capture and tracking of new leads. This includes exclusive leads and online leads.
Marketing Automation: With AppFolio, you can nurture leads through automated lead responses and social media marketing.
Client Relationship Management: The software provides tools for effective contact management, ensuring lasting client relationships.
Real Estate CRM: A robust real estate CRM helps you manage past and potential clients and keep track of all interactions.
Social Media Integration: AppFolio connects with your social media accounts, helping you keep your online presence strong.
Property Listings: You can manage property listings efficiently, including open houses, enhancing your local market presence.
Pricing
AppFolio Property Manager is a cloud-based property management software that offers a wide range of features to help property managers streamline their operations. The pricing for AppFolio Property Manager is based on the number of units you manage. There are two pricing plans available: Core and Plus.
Core Plan
The Core Plan is designed for small to mid-size portfolios with 50-1,000 units. The pricing for the Core Plan is $1.40 per unit per month, plus a $280 minimum monthly fee.
The Core Plan includes the following features:
- Accounting and Reporting
- Virtual marketing and leasing tools
- Resident and owner management
- Online maintenance
- Fully mobile experience
- Continuous software updates
Plus Plan
The Plus Plan is designed for portfolios managing 1,000+ units. The pricing for the Plus Plan is $3.00 per unit per month, plus a $1,500 minimum monthly fee.
The Plus Plan includes all of the features in the Core Plan, plus the following:
- Workflow management
- Performance insights
- AppFolio Stack™ Premium Integrations
- Data Export API
- Microsoft® Excel® Report Connection
- Affordable Housing Management
- Elevated Service Experience
- Discounts are available for annual billing.
In addition to the monthly subscription fee, AppFolio also charges for certain add-on features, such as:
- E-signatures: $1 per signature
- Document storage: $0.01 per page
- Credit card processing: 2.9% + $0.30 per transaction
AppFolio Property Manager is a feature-rich software with a competitive pricing structure. The pricing is based on the number of units you manage, so you only pay for the features you need.
Plan | Price per Unit Per Month | Minimum Monthly Fee |
Core | $1.40 | $280 |
Plus | $3.00 | $1,500 |
Pros & Cons
Pros:
- Comprehensive marketing and management software solution with lead generation and marketing automation tools.
- It offers excellent client and customer relationship management, capabilities, and social media integration.
- Real-time, robust reporting features provide deep insights into your real estate business.
Cons:
- Although it has a comprehensive suite of tools, the cost might be higher for small real estate businesses.
- The software has a learning curve, which may require some time for real estate agents to navigate through initially.
Summary
-AppFolio Property Manager is a comprehensive property management software. – AppFolio is the best property marketing software for businesses of all sizes, from small independent landlords to large property management companies. -The platform enables property managers to oversee diverse operations, including online leasing, accounting, property listings, and maintenance requests. -The software boasts advanced marketing tools that aid in attracting and retaining residents. AppFolio includes a user-friendly tenant portal that facilitates easy rent payments and submission of maintenance requests. -The platform also utilizes AI and machine learning to optimize pricing strategies, enhancing profitability. -Some users reported occasional lags and complex interfaces, indicating a potential area for improvement. -Despite minor drawbacks, its robust features and excellent customer support make AppFolio a top-notch choice in property management software. -Are you Looking for real estate marketing software that can help you streamline your operations and grow your business? Click here to learn more about AppFolio and how it can help you take your property management to the next level |
2. kvCORE
Overview
kvCORE, ranking high among the 7 best real estate marketing software, is a complete real estate business platform built for the modern real estate agent. It’s a comprehensive software solution designed to support your real estate business, help you capture leads, nurture relationships, and close deals. From lead generation to managing the sales process, kvCORE provides all the tools you need to succeed in the fast-paced real estate industry.
Key Benefits
Lead Generation: kvCORE offers robust lead generation tools that help you gather exclusive leads, track online leads, and even offer automated lead responses to ensure no potential client falls through the cracks.
Real Estate CRM: This is a real estate CRM software that provides comprehensive contact management, making it easy to manage past clients, nurture potential clients, and strengthen client relationships.
Marketing Automation: The platform boasts a high-end marketing automation feature that handles your social media posts, automated messages, and more.
Performance Analysis: kvCORE uses predictive analytics to help you understand your business performance better, enabling you to make data-driven decisions.
Pricing
The pricing for kvCORE starts at $499 per month for two users. The price increases as you add more users and features. For example, a team of 10 users with all the features would pay $1,999 monthly.
Features
kvCORE offers a wide range of features, including:
- Lead generation and management
- Contact management
- Transaction management
- Listing management
- Marketing automation
- Reporting and analytics
Discounts
kvCORE offers discounts for annual billing and for teams that refer new users.
Free Trial
kvCORE offers a free trial to try the software before buying it.
Plan | Price per Month |
Starter | $499 |
Professional | $999 |
Enterprise | $1999 |
Pros & Cons
Pros:
Comprehensive all-in-one real estate software for marketing, lead generation, CRM, and more.
Offers a free version with basic features, making it accessible for solo real estate agents.
Excellent social media marketing tools for maintaining a strong online presence.
Cons:
The sheer number of features may feel overwhelming to those new to using real estate CRM software.
Some users have reported that customer support can be slow to respond.
Summary
– kvCORE is a highly-regarded real estate software offering robust features for professionals. – KVCORE is one of the best property marketing software for businesses of all sizes. -The platform provides advanced lead generation tools and automated lead responses, ensuring all potential clients are effectively engaged. -kvCORE also includes an intuitive marketing automation feature that assists agents in developing comprehensive marketing strategies. -The platform ensures accurate tracking of new leads and offers comprehensive contact management features for nurturing client relationships. -kvCORE’s key strength is its all-in-one solution for managing a real estate business, but some users noted that the platform could benefit from enhanced third-party integration. -Regardless of minor shortcomings, kvCORE’s powerful features and solid customer support make it a top choice for any real estate professional or agency. – Want to generate more leads, close deals, and grow your real estate business? Click here to learn more about kvCORE and how it can help you achieve your goals |
3. Real Geeks
Overview
In the realm of the 7 best real estate marketing software, Real Geeks stands out as an exemplary platform for the modern real estate professional. This robust real estate CRM software is designed to streamline your sales process and maximize your marketing strategy. It empowers real estate agents to capture, nurture, and convert leads into closed deals. With a comprehensive suite of marketing tools, lead generation services, and advanced features, Real Geeks aims to boost your real estate business’s success.
Key Benefits
Lead Generation: Real Geeks offers powerful lead generation tools, allowing real estate agents to capture leads, track them, and turn prospects into clients.
Marketing Tools: This software provides various marketing tools, including social media marketing features that integrate with your social media accounts, helping you reach more potential clients.
Contact Management: Real Geeks shines as a real estate CRM software, providing comprehensive contact management that helps nurture client relationships and manage past clients effectively.
Marketing Automation: The platform has automation features for automated messages and posts to social media sites, keeping your online leads engaged.
Pricing
Here is a summary of Real Geeks pricing:
- Basic: $299 monthly for 1-2 users, plus a $250 startup fee.
- Additional users: $25 per month per user.
Add-ons:
- Property valuation: $50 per month
- Facebook ad creator: $50 per month
- PPC campaigns: $300 per month for Google, $550 per month for Facebook
- Free trial: 14 days
Real Geeks offers a variety of features, including:
- Lead generation and management
- Contact management
- Transaction management
- Listing management
- Marketing automation
- Reporting and predictive analytics
- Website Builder
- IDX website
- Lead scoring
- Real estate CRM
- Property valuation
- Facebook ad creator
- PPC campaigns
Real Geeks is a good option for real estate agents and teams looking for a comprehensive CRM and marketing automation platform. The pricing is competitive, and the features are robust. If you are looking for a way to streamline your real estate business and generate more leads, Real Geeks is a good option to consider.
Plan | Price per Month |
Basic | $299 |
Additional Users | $25 per month per user |
Pros & Cons
Pros:
Comprehensive platform for lead generation, marketing, and CRM, making it one of the best real estate software solutions.
Offers marketing automation, freeing up time for real estate agents to focus on closing deals.
Real Geeks’ interface is user-friendly and intuitive, allowing even those new to real estate CRMs to navigate easily.
Cons:
The costs can increase quickly if you opt for advanced features or more leads.
Some users might find the design of the real estate website component a bit limited in terms of customization options.
Summary
– Real Geeks is a dynamic real estate CRM software and one of the best real estate marketing software on the market, offering a wide array of tools designed to streamline the marketing and sales process for real estate professionals. – The platform excels in lead generation, providing a powerful suite of tools to capture leads and automate lead responses, ensuring effective engagement with potential clients. – Real Geeks also offers marketing automation, simplifying the process of creating and managing marketing campaigns. – The platform stands out with its intuitive website builder and comprehensive property listing feature, allowing seamless MLS data and other property information management. – Despite its impressive offerings, some users have noted that the interface can be improved for a smoother user experience. – Overall, Real Geeks’ comprehensive suite of tools and features, paired with their excellent customer support, makes it an excellent choice for real estate professionals looking to optimize their business operations. – Are you a real estate agent looking to grow your business? Real Geeks can help! With its comprehensive suite of tools, you can generate more leads, close more deals, and save time. Click here to learn more, |
4. Top Producer X
Overview
As part of the 7 best real estate marketing software, Top Producer X has carved a niche in real estate CRMs. This software was designed keeping in mind the needs of the modern real estate agent, providing a robust suite of tools that streamline the sales process and lead management. It enables real estate agents to keep track of leads, nurture them, and ultimately convert them into successful deals. Top Producer X promises to take your real estate business to new heights with its rich marketing tools, lead generation services, and real estate CRM features.
Key Benefits
Efficient Lead Management: Top Producer X offers comprehensive lead capture tools, allowing real estate agents to generate leads, track them, and turn potential clients into closed deals.
Comprehensive CRM: It stands out as a real estate CRM software with its advanced contact management features, ensuring no lead is overlooked and client relationships are effectively nurtured.
Marketing Automation: With automated lead responses and social media posts, this software enables real estate agents to engage leads consistently without investing additional time.
Powerful Integration: Top Producer X smoothly integrates with third-party sites and social media accounts, making it easy to reach out to online leads and boost your real estate marketing strategy.
Pricing
Here is a summary of Top Producer X pricing:
Top Producer Pro
- Monthly: $109 per month
- Annual: $1,236 per year
Top Producer Pro Teams
- Monthly: $299 per month
- Annual: $3,588 per year
Top Producer Website
- Monthly: $35 per month
- Annual: $420 per year
FiveStreet
Monthly: $20 per month
Annual: $240 per year
All plans include free MLS integration, lead generation company, management, contact management, transaction management, listing management, marketing automation, reporting and analytics, and a mobile app.
Top Producer X also offers a number of add-ons, including:
- Top Producer CRM Market Snapshot: $19.95 per month
- Top Producer CRM Lead Scoring: $19.95 per month
- Top Producer CRM Website Builder: $19.95 per month
- Top Producer CRM Contact Import: $99 per year
- Top Producer CRM Data Export: $99 per year
- Discounts are available for annual billing and teams that refer new users.
Plan | Price per Month | Price per Year |
Top Producer Pro | $109 | $1,236 |
Top Producer Pro Teams | $299 | $3,588 |
Top Producer Website | $35 | $420 |
FiveStreet | $20 | $240 |
Pros & Cons
Pros:
Top Producer X offers a comprehensive real estate CRM software solution with robust lead generation and marketing tools.
The marketing automation features save time for real estate agents, allowing them to focus on closing more deals.
The intuitive user interface makes it easy even for those new to real estate CRM software.
Cons:
Some users have noted that while Top Producer X offers a wide range of features, mastering all the tools can take some time. Unlike some competitors, it does not offer a free version of its software.
Summary
– Top Producer X is a renowned real estate CRM software and one of the best real estate marketing software on the market, with versatile features designed to help real estate professionals streamline their marketing and sales process. – It provides comprehensive lead management tools to help real estate agents capture, nurture, and convert leads. – Offers automated marketing capabilities, including scheduled social media posts and email campaigns. – It enables the creation and tracking of property listings, ensuring real estate businesses stay organized. – Top Producer X offers excellent customer support, ensuring users maximize the platform’s potential. – Want to take your real estate business to the next level? Top Producer X can help! Click here to learn how we can help you generate more leads, close more deals, and save time. |
5. Buildium
Overview
Buildium is an advanced property management software that has earned its place in the 7 best real estate marketing software list. This comprehensive platform lets real estate agents streamline their processes, from lead generation to closing deals. It offers many services, such as marketing automation, contact management, and social media marketing, making it an essential tool for the modern real estate agent. Whether handling rental properties or managing a real estate agency, Buildium can elevate your business operations, making it a market leader in the real estate industry.
Key Benefits
Streamlined Lead Management: Buildium offers robust lead capture tools and automated lead responses, enabling real estate agents to keep track of potential clients and nurture leads efficiently.
All-encompassing CRM: It stands out as one of the best real estate CRMs, providing a 360-degree view of client relationships. It allows you to track leads, manage contacts, and maintain client relationships seamlessly.
Marketing Automation: Buildium helps simplify marketing efforts with its automated messages and social media post features. It’s an excellent marketing tool that saves time and effort, allowing agents to focus more on closing deals.
Third-Party Integration: Buildium’s integration capabilities extend to third-party sites and social media platforms, giving agents a broader reach and a more comprehensive marketing strategy.
Pricing
Here is a summary of Buildium pricing:
Essential
- Monthly: $52 per month
- Annual: $624 per year
Growth
- Monthly: $166 per month
- Annual: 1,992 per year
Premium
- Monthly: $479 per month
- Annual: 5,748 per year
All plans include unlimited users, document storage, and mobile access. The Essential plan is designed for small to mid-size portfolios with 10-1,000 units. The Growth plan is designed for portfolios with 1,000-10,000 units. The Premium plan is designed for portfolios with 10,000+ units.
Buildium also offers a number of add-ons, including:
- eLeases: $5 per eLease
- Property Inspections: $40-$95 per month
- Tenant Screening: $10-$45 per applicant
- Open API: $100 per month
- Discounts are available for annual billing and for portfolios that refer new users.
Plan | Price per Month | Price per Year |
Essential | $52 | $624 |
Growth | $166 | $1,992 |
Premium | $479 | $5,748 |
Pros & Cons
Pros:
Buildium offers a complete suite of real estate tools, including powerful marketing automation features, a robust CRM, and effective lead management tools.
Its integration capabilities make it a versatile real estate agent’s arsenal tool.
Buildium offers comprehensive customer support, ensuring all users can utilise the platform effectively.
Cons:
Some users have mentioned that while Buildium offers many advanced features, there can be a learning curve to fully understand all functionalities.
The absence of a free version might be a disadvantage for some small-scale real estate agents or businesses.
Summary
– Buildium is a comprehensive property management software for real estate professionals and property managers. It is considered one of the best real estate marketing software. – It can streamline property operations, including property listings, maintenance requests, and tenant communication. – With Buildium, users can track all their property-related financials in one place, simplifying the management of rental properties and other real estate investments. – Buildium also offers a resident site where tenants can make online payments, submit maintenance requests, and more, which boosts tenant satisfaction. – Despite its rich functionality, the software can be complex for newcomers, and it might require a learning curve to understand all the features. – The software offers various pricing plans tailored to different business sizes and needs, which makes it a flexible option for different types of real estate businesses. – Overall, Buildium’s robust and feature-rich platform and exceptional customer support make it a go-to choice for property managers and real estate businesses. –Are you Looking to improve your property management marketing? Buildium can help! With our marketing software, you can create and manage custom marketing campaigns, track your results, and measure your ROI. Click here to learn more. |
6. IXACT Contact
Overview
IXACT Contact, a cutting-edge real estate CRM software, emerges as an all-encompassing solution tailored to meet the diverse needs of real estate agents and businesses. As a top contender in the list of the 7 best real estate marketing software, it provides a wide range of tools for contact management, lead generation, marketing automation, and more, serving as a one-stop-shop for all real estate marketing needs.
Key Benefits
Effective Lead Management: IXACT Contact shines with its robust automated lead responses, lead capture tools, and third-party site integrations. It ensures no lead is missed and maximizes the potential for capturing high-quality leads.
Comprehensive Real Estate CRM: Beyond simple contact management, IXACT Contact offers features to manage all facets of client relationships and the sales process, making it a strong contender for the best real estate CRM.
Marketing Automation: With IXACT Contact, you can automate various marketing tasks. From social media posts to email campaigns, consistent audience engagement is assured.
Free Version Available: IXACT Contact’s free version provides a risk-free opportunity for new users to explore its diverse features.
Pricing
Here is a summary of IXACT Contact pricing:
Starter
- Monthly: $38 per month
- Annual: $456 per year
Professional
- Monthly: $98 per month
- Annual: 1,176 per year
Enterprise
- Monthly: $198 per month
- Annual: 2,376 per year
All plans include unlimited users, unlimited contacts, and mobile access. The Starter plan is designed for individual agents and small teams. The Professional plan is designed for medium-sized teams. The Enterprise plan is designed for large teams and brokerages.
IXACT Contact also offers a number of add-ons, including:
- IDX Website: $199 per year
- Lead Import: $99 per year
- Data Export: $99 per year
- Text Marketing: $1 per credit
- Discounts are available for annual billing and for teams that refer new users.
Plan | Price per Month | Price per Year |
Starter | $138 | $456 |
Professional | $98 | $1,176 |
Enterprise | $198 | $2,376 |
Pros & Cons
Pros:
All-in-one marketing solution with powerful CRM capabilities.
Effective lead generation and management tools.
Availability of a free version for initial exploration.
Comprehensive marketing automation features.
Streamlines operations and marketing tasks for real estate professionals.
Cons:
Potential steep learning curve due to the breadth of features.
Time-consuming to fully harness for new users or those unfamiliar with CRM software.
Despite offering comprehensive customer support, mastering the platform may require significant time and effort.
Summary
– IXACT Contact is a leading real estate CRM software and one of the best real estate marketing software on the market, with a wide range of features designed to help real estate professionals streamline their marketing and sales process. – IXACT Contact is an all-in-one real estate CRM software that offers comprehensive solutions tailored for modern real estate agents and businesses. – It stands out for its effective lead management, offering automated lead responses and comprehensive lead capture tools to ensure no missed opportunity. – As a robust real estate CRM, it allows management of all facets of client relationships, making it a strong contender for the best real estate CRM. – With its marketing automation feature, IXACT Contact enables the automation of a wide array of marketing tasks for consistent audience engagement. – It offers a risk-free opportunity for new users to explore its diverse features through a free version of its platform. – The pricing structure of IXACT Contact is competitive, offering both a free version and various paid plans to cater to a wide range of users. – However, there could be a steep learning curve due to the breadth of its features, making it potentially time-consuming to fully harness for new users or those unfamiliar with CRM software. – Are you Looking for real estate software to help you grow your business? IXACT Contact can help! With its comprehensive features, you can easily manage your marketing activities. Click here to learn more. |
7. Chime
Overview
Chime is an innovative real estate software that finds its place among the 7 best real estate marketing software due to its extensive range of tools and features catering to real estate professionals. It merges a high-performing real estate CRM, lead generation services, and advanced marketing tools into a single platform designed to elevate how real estate agents, marketers, and businesses operate. With its robust and intuitive interface, Chime offers a comprehensive solution for real estate professionals aiming to streamline operations, nurture leads, and close more deals.
Key Benefits
Robust Lead Generation: Chime excels in lead generation, employing various lead generation tools and services to help real estate professionals generate and capture top-quality leads. The platform integrates with third-party sites, driving new leads from different sources.
Comprehensive Real Estate CRM: Chime’s real estate CRM software facilitates smooth management of all aspects of client relationships, allowing agents to nurture leads effectively, track leads, and ensure strong client relationships. This makes Chime a powerful contender for the best real estate CRM.
Effective Marketing Automation: Chime enables agents to automate their marketing tasks, such as scheduling social media posts and dispatching automated messages. Its marketing automation tools ensure consistent engagement with potential clients, thus enhancing lead nurturing opportunities.
All the Tools You Need: Chime is a one-stop shop offering all the tools real estate professionals need to manage their operations and marketing tasks. From contact management and lead capture to social media marketing, Chime provides the resources to run an effective real estate business.
Pricing
Here is a summary of Chime Property Software pricing:
Chime Starter
- Monthly: $99 per month
- Annual: $1,188 per year
Chime Professional
- Monthly: $199 per month
- Annual: 2,388 per year
Chime Premier
- Monthly: $399 per month
- Annual: 4,788 per year
All plans include unlimited users, unlimited contacts, and mobile access. The Starter plan is designed for individual agents and small teams. The Professional plan is designed for medium-sized teams. The Premier plan is designed for large teams and brokerages.
Chime Property Software also offers a number of add-ons, including:
- IDX Website: $199 per year
- Lead Import: $99 per year
- Data Export: $99 per year
- Text Marketing: $1 per credit
- Discounts are available for annual billing and teams that refer new users.
Pros:
All-encompassing marketing solution with a powerful CRM.
Impressive lead generation and management capabilities.
Comprehensive marketing automation tools to streamline tasks.
A one-stop-shop providing all necessary tools for real estate professionals.
Plan | Price per Month | Price per Year |
Starter | $99 | $1,188 |
Professional | $199 | $2,388 |
Premier | $399 | $4,788 |
Cons:
The absence of a free version may deter some potential users.
Its wide array of features may present a steep learning curve for new users.
While comprehensive customer support is offered, response times could be delayed.
Summary
– Chime is an innovative real estate CRM software offering many tools for real estate professionals, including marketing automation, lead generation, and customer relationship management. – – It boasts an impressive AI-driven lead generation system, providing real estate agents with exclusive leads and helping them close more deals. – It also offers a smart CRM that tracks leads and nurtures them through automated responses and follow-ups. – Its IDX website feature provides real estate companies with beautifully designed, mobile-friendly sites that are highly customizable and SEO-optimized for attracting site visitors and capturing more leads. – Chime’s marketing automation helps streamline marketing efforts by automating social media posts, email campaigns, and ad placements across other digital marketing platforms. – Different pricing tiers suit various sizes of real estate businesses, offering flexibility and scalability. – However, the platform’s extensive range of features might require a significant learning curve for new users. Moreover, users have reported that the mobile app could use further enhancements for improved user experience. – Want to take your real estate marketing to the next level? Chime Real Estate Marketing Software can help! With our comprehensive suite of marketing tools, you can create and manage custom marketing campaigns, track your results, and measure your ROI. Click here to learn more and see how Chime can help you attract more leads and close more deals. |
Conclusion
In conclusion, choosing the best real estate marketing software largely depends on the unique needs and goals of the real estate business or agent. From AppFolio Property Manager’s property management-focused tools to Chime’s AI-driven lead generation, the options are diverse and cater to a wide range of needs in the real estate industry.
kvCORE shines with its suite of features designed to streamline the process of lead generation and nurturing, while Real Geeks offers valuable marketing and lead generation services for agents, and Buildium excels in property management functionalities.
IXACT Contact stands out with its all-in-one marketing solution, and Chime impresses with its intelligent automation. Each platform offers unique strengths, from extensive marketing automation capabilities to detailed analytics and robust CRM functionalities.
While these software options rank among the 7 best real estate marketing software, it is crucial to carefully evaluate each one’s offerings in relation to your business needs, budget, and long-term growth plan. It’s worth taking advantage of free trials or demo versions to test the platform before committing. With the right software, real estate professionals can automate tasks, better manage client relationships, enhance lead generation and ultimately, boost their business success in the competitive real estate market.